161. Niche Resistance

Does the thought of choosing a niche freak you out?


As a coach, the idea of choosing a niche may bring about feelings
of overwhelm or resistance. You may worry that having a niche
will limit your business or close doors for potential
opportunities. However, choosing a niche is essential for
standing out in the coaching industry and attracting the right
clients.


Having a niche makes you a bigger fish in a smaller pond. Instead
of being a small fish in a big pond full of other coaches, you
stand out more to a smaller, more specific audience. This makes
your coaching more appealing and valuable to potential clients.


While it's true that having a niche closes certain doors, it also
opens up doors to a more specific and urgent audience. By
narrowing your focus, you become incredibly appealing to a
smaller audience rather than mildly appealing to everyone.


In this episode, you will learn how to overcome niche resistance
and scale your coaching practice.


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