Rabbit Hole: The Rockstar's Journey

Human’s are story tellers. We have been sending imagined characters
on epic journeys since the dawn of time, using well-worn patterns
of events to overcome adversity, turning zeros into heroes and
providing the template for living a life of meaning. However, in
the almost-unimaginable world of today, where our thoughts and
symbols are dominated by corporate interests and the consumer is
the base unit of culture, we witness new spins on the ancient
“hero’s journey.” Presented here is a roughly-edited conversation
between myself and Tomas Hererra (a born-story teller and film
maker), as we reflect upon our week at the world’s largest music
festival, SxSW, a pilgrimage for thousands of talented young
artists and musicians hoping to further their own heroic journey.
Enjoy.