Max Cavalera / Mike Tonsetic (Concept Cafes)

Max Cavalera reminisces about an unforgettable experience at the
Sonic Temple festival, highlighting the electrifying performances
and crowd reactions that made it one of Soulfly's best shows
ever. He recounts the intense energy of the crowd demanding an
encore. Cavalera also shares the unique excitement of balancing
small club gigs with massive festival stages, and the joy of
re-recording classic Sepultura tracks with improved sound
quality. Throughout, he emphasizes the raw, unfiltered passion
that drives his performances and projects. Max Cavalera discusses
the process of translating lyrics from Portuguese to English for
his early music and its impact on the songwriting. He recalls
learning English by translating Black Sabbath albums with a
dictionary. Max mentions his experiences rerecording old albums
like "Schizophrenia" and how these rerecordings retain some
imperfections from the original. Additionally, Max talks about
his ventures into the coffee business with products like Blood
Brothers coffee and Soulfly Healer coffee that are produced by
Concept Cafes. 


Mike Tonsetic from Concept Cafes discusses his unique approach to
combining metal music and coffee. He emphasizes the immersive
experience they aim to create, drawing inspiration from the metal
scene and ensuring high-quality, specialty coffee with engaging
packaging. Mike explains the collaborative process with bands to
match their preferences, resulting in a product both artists and
fans can enjoy. The company prioritizes ethical sourcing, working
with indigenous women farmers and ensuring fair working
conditions. He also highlights the health benefits of coffee,
contrasting it with energy drinks and other caffeinated products.
He emphasized that premium coffees like Kona and Jamaican Blue
Mountain are priced high due to their rarity, not necessarily
superior quality compared to Brazilian or Colombian beans.
Highlighting innovation, he praised new fermentation techniques
from regions like Tanzania and Colombia, which enhance coffee
flavors significantly. Mike also described their unique approach
of collaborating with metal bands like Cannibal Corpse, blending
subcultural elements with high-quality coffee to create
artist-supportive products. This strategy extends to various
subcultures, aiming to offer genuine experiences and foster
cross-cultural appreciation.


Get your Blood Brothers and Healer Coffees at
https://www.conceptcafes.com 


Joshua Toomey on Facebook/Twitter @talktoomeytalk 


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