Dr. Susan Weinschenk - How to Get People to Do Stuff With Behaviorism

Why I wanted to learn from Dr. Susan Weinschenk One thing that tech
companies like Facebook, Netflix and Amazon all have in common is
that they understand how to get people to do stuff.  We check
our messages compulsively, watch more videos than we intended and
buy things we don't really need. But how does sillicon valley
succeed in the manner in which they do? To understand this question
I reached out to Dr. Susan Weinschenk, a world-leading expert in
the field of behavior psychology.  Dr. Weinschenk has authored
many popular and insightful books on the subject of psychology and
is consulting Fortune 1000 companies with her behavioral
expertise.  What's the episode about?  How to surf
motivational waves How to get people to do stuff How companies like
Apple use the "crack" Strategy to convert new customers How to get
people to do something new Her book “How to get people to do stuff”
Her Take on happiness and success