Siemon Scamell-Katz - Why do shoppers buy?

The 18th episode of The Psychology Podcast with Daniel Karim
features the world-leading shopping psychology expert Siemon
Scamell-Katz and author of the bestseller The Art of
Shopping.  Why Did I Want To Learn From Siemon Scamell-Katz? I
reached out to Siemon Scamell-Katz shortly after I created my first
product - Planniness, a journal that was designed to help people
live more balanced and stressfree lives.  My team and I put a
great deal of effort into the invention of this behavior technology
and we were excited to get feedback from customers so that we could
create an even better journal out of it, so we uploaded it to
amazon and waited... and waited... and waited.  After one
entire month, we had one sale, and that sale came from my mother(
shout out to you mom for always believing in me x). That month
taught me something - no matter how good the product, people need
to learn that it exists.  I knew that in order to help people
to change their behavior at the scale I first need to understand
how to reach them.  Being the lazy bastard that I am, I
reached out to one of the foremost authorities in the field of
shopping psychology in order to understand why people buy
stuff.  Why learn everything yourself if you can just ask
people who already have the answer to your problem right!? That
expert was Siemon Scamell-Katz, the author of the bestseller - The
Art of shopping. Siemon was one of the very first practitioners of
shopper research, being the first in the world to conduct
eye-tracking in-store, to research shopper behavior in Virtual
Reality, and to conduct shopper marketing fMRI and eye-tracking
studies. This man isn't an expert, he is a pioneer who invested
decades of his life into observing us, filming us, and tracking our
eye movements in order to predict when people buy. Whether you are
a producer who sells stuff or a customer who buys stuff, the
information that Siemon collected is pure gold and this Podcast is
a must-listen. What Is This Episode About?  -How to get people
to buy stuff -Siemons journey of success -His pioneering work in
consumer psychology  -His early entrepreneurial pursuits 
-How to create a bestselling book  -Why most marketing is a
waste of money  -Why Supermarkets make the life of customers
miserable  -The power of environment and placement