Resilience & Advocacy with Lilly Rocha

Today's Episode Dr Raj talks with Lilly Rocha about her past work
in Silicon Valley, her life in London, and a life-changing health
scare at age 37. They discuss how these life events all led to her
current work as an advocate for Latinx culinary professionals and
women’s cardiac health awareness.  Today’s Guest  Lilly
Rocha is the current CEO of Latino Restaurant Association, an 800+
member national organization in Los Angeles, California. She is
also the founder of Sabor Latino Food Industry Trade Show, the
world’s largest Latino food trade show. A graduate of the
University of California Berkeley, she also attended St. Mary’s
University in London, England. Lilly graduated from UC Berkeley
during the height of the dot-com bubble in Silicon Valley, and her
first job was as a project manager for Nokia in Mountain View,
California. Lilly developed a serious interest in trade show and
conference management which eventually led to her to earn both CNP
and CMM certifications, the highest in the meeting planning
industry. Lilly eventually founded the Sabor Latino Food Industry
Trade Show in 2013 once she noticed there was a huge gap in the
industry for Latino foods. With Lilly’s expertise in sales,
marketing, and project management, Sabor Latino has become a
recognized brand in the trade show industry and serves as a premier
business platform for Latin food professionals.  Lilly also
has a passion for healthy eating and has led to a lifelong
commitment to wholesome living. She enthusiastically shares her
passion for healthy eating by volunteering for organizations such
as the American Heart Association, Long Beach Memorial Women’s
Heart Institute, and the Heart and Vascular Institute at LBMMC. She
serves on the boards of HONOR PAC - a Latinx/LGBTQ+ Political
Action Committee, and Asociacion de Empresarios Mexicanos
(AEM).   Lilly Rocha on Instagram  Latino Restaurant
Association Website  About Dr. Raj Dr Raj is a quadruple board
certified physician and associate professor at the University of
Southern California. He was a co-host on the TNT series Chasing the
Cure with Ann Curry, a regular on the TV Show The Doctors for the
past 7 seasons and has a weekly medical segment on ABC news Los
Angeles.   Want more Dr. Raj? Check out the Beyond the Pearls
lecture series! The Ultimate High Yield Bundle: The complete review
of high-yield clinical medicine topics necessary for graduate
medical education board exams including NBME, USMLE Steps 1/2/3,
ITE and ABIM Boards. You can also listen to the Beyond the Pearls
podcast.   Check out our other shows: Physiology by Physeo
Step 1 Success Stories The InsideTheBoards Study Smarter Podcast
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