Poke It Out - J.Cole You'll need Apple Music to listen to J. Cole's albums in spatial audioMusic services are using 360-degree sound

Artists and technology companies are more determined than ever to
use 360-degree audio as a hook to draw you in. j Cole has made
Apple Music the exclusive home for spatial audio mixes (in this
case, Dolby Atmos) of his full catalog. You might need to switch
services if you want to listen to 2014 Forest Hills Drive or The
Off-Season with a more immersive soundstage.

The move doesn't necessarily require new hardware. Dolby Atmos
playback is automatic with recent AirPods and Beats earphones, but
you can manually enable the format for Android or compatible
third-party audio gear.

The deal comes just days after David Bowie's estate made later
albums available on a trio of services in Sony's 360 Reality Audio
format, and shows how spatial audio has become a significant
battleground. Streaming providers clearly hope you'll subscribe to
hear your favorite stars in a new way, but Apple, Sony and others
also benefit by spurring sales of earbuds and other hardware. Don't
be surprised if you see more (and possibly larger) exclusives
surface in the near future.



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