In addressing vaccine hesitancy, how the message is delivered matters

As the COVID-19 vaccine rollout continues, some are hesitant to
receive the shot if and when their number is called. It's upon
the government and health care industry to connect targeted
messaging and information to groups of individuals expressing
hesitancy through trusted resources.
 
On today's episode of Health Affairs This Week, Leslie Erdelack
and Rob Lott note that, when it comes to health and wellbeing,
people may not respond to politicians but they do listen to their
doctors.


Vaccine hesitancy has COVID-19 herd immunity implications so this
messaging is critical as we fight the COVID-19 global pandemic.


Listen to Leslie Erdelack and Rob Lott discuss vaccine hesitancy,
explain what it is, and how health care professionals can
leverage social proof to help inform decisions regarding vaccine
hesitancy.


Related Links:


Four Steps To Help Achieve COVID-19 Vaccine Adoption: How
Health Professionals Can Embrace Their Role As Messengers (Health
Affairs Blog)

Reflections On Governance, Communication, And Equity:
Challenges And Opportunities In COVID-19 Vaccination (Health
Affairs)

The White House Is Set To Unveil A Wide-Reaching,
Billion-Dollar Campaign Aimed At Convincing Every American To Get
Vaccinated (Stat News)

'We Want To Be Educated, Not Indoctrinated,' Say Trump Voters
Wary of COVID Shots (Washington Post)



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