Episode #2 - LaSAR Alliance and the Augmented Reality World

Virtual reality, augmented reality, mixed reality - these all
sounded like science fiction and dreams of the future just a few
years ago. Now, in 2021, we are already seeing a great many
examples of how these important technologies are shaping our
lives and, above all, our everyday working lives: be it now as a
surgeon during an operation or remote support staff assembling a
complex device. Augmented reality is becoming more and more
present. At the latest, when really stylish smart glasses come
onto the market, which inspires users with their design,
functionality, and long-lasting battery performance, then this
will be the next big thing.
But what does it take to be able to use AR technology? Where does
the info come from, what the user sees on the inside of their
glasses, how does it work exactly?
To discuss exactly these questions, I invited two guests to
Photonstudio today: one is my ams OSRAM colleague Jörg Strauss,
who is Senior Vice President and General Manager of Business Line
Visualization & Laser at our company. And secondly, Bharath
Rajagopalan, Director of Strategic Marketing at
STMicroelectronics, is responsible for developing the company's
strategy for Augmented Reality. My two guests are founding
members of the LaSAR Alliance - An Association Laser Scanning for
Augmented Reality.