From Family Lawyer to Beauty Brand Founder featuring Erin Potempa-Wall

Erin Potempa-Wall is passionate about understanding the other
side of an argument and situation. This passion led Erin to
advocating for children, against evictions and was creating a
vegan and cruelty free beauty brand. 


With an educational background in philosophy, Erin practiced law
as a prosecutor and opened a law firm with a classmate. All of
this prepared Erin for the challenge of creating The Beachwaver
Co. and B. Bungalow companies, which Erin cofounded with her two
sisters. The Beachwaver Co. has a line of styling tools and hair
care products which has become an entire platform. B. Bungalow is
a lifestyle brand with fragrances and clothing for adults and
children.  


Erin is involved in many aspects of both companies; everything
from logistics and marketing to brand strategies and patents.
While law school gave Erin an understanding of contracts and
negotiations, Erin says that law school taught her how to find
her own voice. 


Erin Potempa-Wall is licensed in Illinois.  You may follow
Erin on Instagram @erinpotempawall and follow The Beachwaver Co.
@thebeachwaver. You can find Beachwaver products on
beachwaver.com, Ulta, and Sephora. 


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