[REWIND] How To Navigate Political Campaigns in the Digital Age feat. Yladrea Drummond

How Digital Media Impacts Lawyers
Technology in political campaigns has become essential in today's
digital age. With the rise of social media and digital marketing,
campaigns can reach a wider audience and engage with voters
innovatively. This has become even more crucial in light of the
current global pandemic, where traditional campaign methods such
as door-to-door canvassing and in-person events are no longer
feasible.





Yladrea worked as the Deputy National Training Director for the
2020 Tom Steyer Presidential Campaign, where she trained campaign
staff to organize and activate communities.  Currently
working with DigiDems, Yladrea focuses on finding innovative ways
to include technology in political campaigns, as the current
pandemic means that we must look beyond phone banking and
physically knocking on doors to reach voters.





One of the key roles of technology in political campaigns is in
mobilizing and organizing supporters. Campaign tech specialists,
like those at DigiDems, are vital in utilizing digital platforms
to connect with voters and spread the campaign's message. Through
social media, digital marketing, and the development of apps and
websites, campaigns can reach a broader audience and engage
voters more personally.



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What is Campaign Tech?During the episode,
Yladrea emphasizes the importance of managing tech support in
political campaigns, particularly in the current era of
self-quarantine, where physical mobilization and traditional
campaign strategies are limited. Technology becomes crucial for
reaching and engaging voters.





Yladrea Drummond explains that campaigns typically utilize
"campaign tech" or campaign technology, encompassing various
digital tools and strategies. She highlights the significance of
social media and digital marketing in reaching diverse nationwide
voters. Additionally, she mentions the potential of developing
apps and utilizing databases to enhance campaign efforts.





One of the main takeaways from the podcast is the importance of
analytical thinking in the legal profession. Yladrea often
mentions that her employers valued her analytical skills, as she
was able to rationalize and strategize campaign decisions. This
highlights the significance of critical thinking and
problem-solving skills in the legal field. Law school teaches
students how to analyze complex situations and make informed
decisions, which can be invaluable in a career.





What Can I Do With My Law Degree?


Furthermore, Yladrea Drummond discusses the role of campaign tech
specialists in teaching others how to utilize these digital tools
effectively. It is not solely about having a team of specialists
but also about empowering others to become proficient in digital
organizing. This perspective underscores the importance of
building a strong, knowledgeable team capable of adapting to the
evolving campaign landscape.





Moreover, Yladrea emphasizes the need for innovative and
progressive approaches in the current political climate. She
stresses the importance of functioning digitally and finding new
ways to reach voters, especially if self-quarantine measures
persist. She explains that the reliance on digital platforms and
tools will likely increase, and campaigns must be prepared to
adapt and innovate.





Overall, the episode highlights the critical role of managing
tech support in campaigns, particularly during times of
self-quarantine. It underscores the significance of social media,
digital marketing, and technical tools in reaching and engaging
voters. The episode also emphasizes the importance of building a
knowledgeable and adaptable team to navigate the changing
campaign landscape.



As of August 2023, Yladrea Drummond is licensed to practice law
in Maryland and Texas.


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