How To Advertise Your Law Firm (without being cheesy) feat. Keith Ligori

Keith Ligori, managing partner and founder of Ligori & Ligori
Law Firm, shares his journey from working in the state attorney's
office to building a successful personal injury practice. With a
passion for trial advocacy and a dedication to helping clients,
Keith discusses the importance of courtroom experience, family
members as co-workers, and advice for young lawyers looking to
make their mark in the legal profession. 





What You Can Do With a Law Degree





According to Keith, there are several things you can do with a
law degree. One option is to specialize in a specific area of
law, such as personal injury, criminal defense, or family law. By
diving into a particular field, you can become an expert and
significantly impact your clients' lives. 
"Find the area of law that you have a passion about, dive into
it, educate yourself as much as you can, join the associations, and
then get with a law firm where you can really learn and handle that
area of law," emphasizes Keith Ligori, on this episode of You Are a
Lawyer.




Another option is to explore marketing and public relations
opportunities within the legal industry. Having a background in
marketing can help you effectively promote yourself and your firm
without resorting to cheesy advertising tactics. Additionally,
getting involved in professional organizations and attending
seminars can help you stay on top of the law and build
relationships with other lawyers in the community.





LISTEN TO LEARN


Why marketing and PR are essential for lawyers

The value of gaining courtroom experience in criminal law and
personal injury law

Advice specifically for law students and young lawyers



WE ALSO DISCUSS


The rewards and challenges of trial advocacy

Finding passion in legal practice

The benefits of working for yourself and opening your own law
firm






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Kyla Denanyoh hosts the You Are A Lawyer podcast. 


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