[REWIND] How To Start a Beauty Brand as a Lawyer feat. Erin Potempa-Wall

Erin Potempa-Wall, a lawyer turned beauty brand founder, shares
her journey from practicing law to starting her own beauty
company. She shares her experiences as a prosecutor and former
law firm owner, her passion for equity and civil rights, and how
her philosophy background helped shape her advocacy approach.





What Can You Do with a Law Degree


After law school, Erin worked as a prosecutor before starting her
own law firm with a classmate. However, she wanted to start
something new and build a brand to bring good into the world.
Erin founded The Beachwaver Co., a beauty company specializing in
rotating curling irons and vegan haircare products, alongside her
sisters. Erin's legal background was instrumental in protecting
the company's ideas and ensuring proper legal compliance.





The Beachwaver Co. focuses on innovation, accessibility,
empowerment, and sustainability. Erin emphasizes that feminism is
about supporting women and men to be who they want to be and
doing what makes them fulfilled. The company aims to provide
confidence and opportunities for individuals to pursue their
passions.
"For me, starting the company is a very, you know, seemingly
drastic departure. But for me, it's kind of building on what I've
learned being a lawyer and building on those skill sets and
building on that philosophy of what we're trying to put out into
the world and doing that in this different format," said Erin
Potempa-Wall on You Are A Lawyer.

Erin credits her legal education for providing a strong
foundation in contract review, negotiation, and finding her
voice. She believes that law school helped her develop the skills
necessary to run a business and make informed decisions.





LISTEN TO LEARN


The importance of finding your voice and advocating for
yourself and others

How to see potential career changes and pursue different
paths

What it means to support brands that align with
sustainability and empowerment



WE ALSO DISCUSS


Equality, civil rights, and advocating for children’s rights

Building a feminist beauty company

How to fully actualize your potential



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