754: Eugene Shatsman: The 5 Pillars Of Growth In A Recession

754: Eugene Shatsman: The 5 Pillars Of Growth In A Recession

60 Minuten

Beschreibung

vor 3 Jahren

My guest in this episode is Eugene Shatsman. Eugene is the
Managing Partner of National Strategic Group.


Eugene teaches business strategy, consumer behavior, marketing,
and what all of us want – how to drive more business into our
businesses. His team at National Strategic has over 100 people,
and they do a tremendous amount of research on what works and
what doesn’t in today’s complex world of digital and traditional
marketing.


They use the services they provide to do research and aggregate
the research to help groups like ours learn.  National
Strategic’s expertise includes Website, Search engine
Optimization, Digital Traffic, Reputation Management, Patient
Reactivation, Email, Text Marketing, Market Research – and lots
more.


Eugene’s team works with 100’s of clients in high growth and
growth focused businesses – and they are always looking to apply
a scientific method and strategic approach to everything that
they do.


They are also very innovative: for example, they were the first
group to understand the importance of Google reviews and develop
systems for the vision industry to ethically gather reviews on
Google. They were the first to demystify SEO and break it down to
straightforward action items for regular business owners.


And this innovation extends to recessionary markets. 
National Strategic was started in late 2008 specifically with the
purpose of helping companies deal with challenging economic
times.


Interview Links:


National Strategic Group 


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