The customer is king

Patrick Barwise, Emeritus Professor of Management and Marketing, exposes the myths of consumer behaviour while reiterating the core fundamentals of engaging with customers - primarily that the customer should be king.

12 Minuten

10.89 MB

Podcast

Podcaster

London Business School podcasts

The latest in news and thought leadership from London Business School.

Schulung , Bildung , Wirtschaftsnachrichten , Wirtschaft , Nachrichten & Politik

Beschreibung

vor 18 Jahren

Patrick Barwise, Emeritus Professor of Management and Marketing,
exposes the myths of consumer behaviour while reiterating the core
fundamentals of engaging with customers - primarily that the
customer should be king.