Marketing and human instincts

Daniel Goldstein, Assistant Professor of Marketing, talks about how the simple rules underlying human decision making can have a huge impact on consumer behaviour.

11 Minuten

9.64 MB

Podcast

Podcaster

London Business School podcasts

The latest in news and thought leadership from London Business School.

Schulung , Bildung , Wirtschaftsnachrichten , Wirtschaft , Nachrichten & Politik

Beschreibung

vor 18 Jahren

Daniel Goldstein, Assistant Professor of Marketing, talks about how
the simple rules underlying human decision making can have a huge
impact on consumer behaviour.