Getting marketing onto the boardroom table

In a new podcast Tim Ambler considers the importance of boards discussing marketing before all else, and suggests that marketing shouldn't always be the first cut made in a recession

6 Minuten

8.01 MB

Podcast

Podcaster

London Business School podcasts

The latest in news and thought leadership from London Business School.

Schulung , Bildung , Wirtschaftsnachrichten , Wirtschaft , Nachrichten & Politik

Beschreibung

vor 16 Jahren

In a new podcast Tim Ambler considers the importance of boards
discussing marketing before all else, and suggests that marketing
shouldn't always be the first cut made in a recession