Marketing and neuroscience

Tim Ambler discusses the benefits and pitfalls for marketers of using neuroscience research to understand how the mind works and how companies can take advantage of it

8 Minuten

11.59 MB

Podcast

Podcaster

London Business School podcasts

The latest in news and thought leadership from London Business School.

Schulung , Bildung , Wirtschaftsnachrichten , Wirtschaft , Nachrichten & Politik

Beschreibung

vor 16 Jahren

Tim Ambler discusses the benefits and pitfalls for marketers of
using neuroscience research to understand how the mind works and
how companies can take advantage of it