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Optimizing Conversion with Persuation

Optimizing Conversion with Persuation

marketing-BÖRSE Podcast vor 10 Jahren

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Kath Pay reveals how personalisation really works. It’s not a
technical subject but a matter of understanding the need of
customers. Persuasion can only be achieved when there are clear
personas. Kath explains why a good email marketer should know the
theories of Hippocrates. The main cognitive biases are social proof
and reciprocity. She explains how variety can be used to drive open
rates. Why is strategic testing better than only simple
A-B-testing? How important is the differentiation of first time
buyers and long term clients? Kath explains the usage of video and
Whatsapp and talks about her favorite email marketing brand.