Marketing success in a downturn

Marketing success in a downturn

Patrick Barwise, Emeritus Professor of Management and Marketing, explains how the right marketing strategy can turn the downturn into an opportunity
5 Minuten
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The latest in news and thought leadership from London Business School.

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vor 16 Jahren
Patrick Barwise, Emeritus Professor of Management and Marketing,
explains how the right marketing strategy can turn the downturn
into an opportunity

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