Simple rules for complex times

Simple rules for complex times

During a recession many companies scale back their marketing, so those who don't are at a distinct advantage. This is because the amount that they spend will be carried further, says Dan Goldstein, Assistant Professor of Marketing
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The latest in news and thought leadership from London Business School.

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vor 16 Jahren
During a recession many companies scale back their marketing, so
those who don't are at a distinct advantage. This is because the
amount that they spend will be carried further, says Dan Goldstein,
Assistant Professor of Marketing

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