Recession as a marketing opportunity

According to Nirmalya Kumar, Professor of Marketing, recessions can be an excellent time for companies with strong market position to increase their market share as maintaining advertising budgets can give them a disproportionate share of voice

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Podcast

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London Business School podcasts

The latest in news and thought leadership from London Business School.

Schulung , Bildung , Wirtschaftsnachrichten , Wirtschaft , Nachrichten & Politik

Beschreibung

vor 16 Jahren

According to Nirmalya Kumar, Professor of Marketing, recessions can
be an excellent time for companies with strong market position to
increase their market share as maintaining advertising budgets can
give them a disproportionate share of voice