Can innovation be incentivized?

Rajesh Chandy, Professor of Marketing, Tony and Maureen Wheeler Chair in Entrepreneurship; discusses whether innovation should be incentivized and explains why asymmetric incentives (rewards for success) need to be higher than penalties for failures

2 Minuten

13.43 MB

Podcast

Podcaster

London Business School podcasts

The latest in news and thought leadership from London Business School.

Schulung , Bildung , Wirtschaftsnachrichten , Wirtschaft , Nachrichten & Politik

Beschreibung

vor 16 Jahren

Rajesh Chandy, Professor of Marketing, Tony and Maureen Wheeler
Chair in Entrepreneurship; discusses whether innovation should be
incentivized and explains why asymmetric incentives (rewards for
success) need to be higher than penalties for failures