Investing in long-term innovation under cost pressures

Julian Birkinshaw, Professor of Strategic and International Management suggests ways to continue investing in long term innovation whilst under pressure to cut costs. Innovation is not just about new products but finding smarter ways to work

4 Minuten

27.47 MB

Podcast

Podcaster

London Business School podcasts

The latest in news and thought leadership from London Business School.

Schulung , Bildung , Wirtschaftsnachrichten , Wirtschaft , Nachrichten & Politik

Beschreibung

vor 16 Jahren

Julian Birkinshaw, Professor of Strategic and International
Management suggests ways to continue investing in long term
innovation whilst under pressure to cut costs. Innovation is not
just about new products but finding smarter ways to work