Private label share in a downturn

Nirmalya Kumar, Professor of Marketing, draws on his research to examine what happens to private label shares during recessions and how market share can be defended in challenging times

70 Sekunden

7.56 MB

Podcast

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London Business School podcasts

The latest in news and thought leadership from London Business School.

Schulung , Bildung , Wirtschaftsnachrichten , Wirtschaft , Nachrichten & Politik

Beschreibung

vor 15 Jahren

Nirmalya Kumar, Professor of Marketing, draws on his research to
examine what happens to private label shares during recessions and
how market share can be defended in challenging times