13 | When Your Worldview Breaks - Interview with Jon Freeman (Spiral Dynamics #2)

What happens when your entire worldview collapses in a single
afternoon? Jon Freeman, author of "What makes you YOU" shares the
moment that changed everything: correctly diagnosing a stranger's
brain tumor using nothing but intuition – an experience that
defied his scientific upbringing and launched a 45-year journey
into consciousness, healing, and human development.


This conversation explores Spiral Dynamics not as a personality
test, but as a map of how humans and organizations evolve through
different worldviews. Jon reveals why "higher is better" thinking
is dangerous, why most change initiatives fail, and what it
really means to hold multiple perspectives at once.


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THE 5 MOST INTERESTING QUESTIONS/MOMENTS IN THIS INTERVIEW

1. The Brain Tumor Moment – When Reality Breaks "I put on the
space helmet technique, my face screwed up, and I said 'does this
person have a brain tumor?' – which turned out to be correct.
That was so far out of what I believed possible." Why it matters:
This is Jon's origin story – the moment his rational worldview
shattered.


2. Spiral Dynamics as a Development Map, Not a Personality Test
"Spiral Dynamics doesn't tell you who you are – it tells you what
worldview you're operating from right now, and why that makes
sense given your life conditions." Why it matters: This corrects
the most common misuse of Spiral Dynamics.


3. The Danger of "Higher Is Better" Thinking "When people use
Spiral Dynamics to say 'I'm Green, therefore more evolved' –
that's exactly the arrogance that prevents real development." Why
it matters: Jon warns against weaponizing the framework.


4. Why Organizations Struggle with Transformation "You can't just
'install' a new culture. You have to change the life conditions
that make the old culture necessary." Why it matters: This
explains why so many change initiatives fail.


5. The Integration Challenge – Holding Multiple Worldviews "Real
maturity isn't about transcending earlier stages – it's about
having access to all of them and knowing when to use which." Why
it matters: This is the practical wisdom people need.


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RESSOURCES & LINKS


Find more about Jon and his
books: https://www.jonfreeman.co.uk/ NEW What makes you You?
https://www.jonfreeman.co.uk/what-makes-you-you/


Next Episode: ️14 | Interview mit Claudia Voigt (about
transformation in the automotive sector) DE


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