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Reassessing Your Sales Development Function for 2025

Reassessing Your Sales Development Function for 2025

The Gartner Sales Podcast vor 1 Jahr

Research has shown that the majority of SDR functions are highly ineffective, leaving potential pipeline and growth unrealized. Podcast host Betsy Gregory-Hosler welcomes Gartner expert Shiela Rahimian to discuss assessing and optimizing your sales develo

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Sales development is an essential function for addressing
pipeline challenges and driving business growth. However, CSOs
are struggling to evolve the function and maximize SDRs’ impact
on revenue. Gartner expert Shiela Rahimian joins the podcast to
discuss the best practices sales leaders should consider when
assessing and optimizing their sales development function, and
how to measure that function’s impact.

Shiela Rahimian is a Director Analyst in the Gartner for Sales
Practice, where she covers all aspects of sales execution with an
emphasis on pipeline generation and development, optimizing
inside sales roles, launching key account programs, account
planning, evolving sales processes, methodologies and playbooks
within sales enablement functions. As a former Director of Sales
Enablement and Sales Consultant, Mrs. Rahimian provides sales
leaders with practical guidance on how to improve performance and
results.