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5 Priorities CSOs Must Address in 2025

5 Priorities CSOs Must Address in 2025

The Gartner Sales Podcast vor 1 Jahr

Feeling stuck between taking action and risking revenue growth? Join Gartner Sales Podcast host, Betsy Gregory-Hosler, as she sits down with Gartner’s Brendan Condon to uncover game-changing moves CSOs can confidently make in 2025.

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As challenges arise, chief sales officers (CSOs) are often
trapped between their desire to take action and the fear of
hurting revenue growth. In this episode, Gartner Sales Podcast
host, Betsy Gregory-Hosler, interviews Gartner expert and former
chief revenue officer (CRO), Brendan Condon, to discuss the
changes that CSOs can confidently make in 2025.

Brendan Condon is a senior director analyst within Gartner’s CSO
Strategy team covering go-to-market (GTM) strategy and CSO
effectiveness. Prior to coming to Gartner, Brendan served as the
global chief revenue officer of the martech firm, GDS Group.
Previously, he was the CRO of Captify — the world’s leading
independent provider of search intelligence for global marketers
and their advertising agencies. In this role, Brendan took the
company to new heights of sustainable and profitable revenue,
resulting in a successful sale to a private equity (PE) firm.
Prior to that, Brendan was the chief revenue officer for Comcast
Advertising (Effectv). He was recruited to streamline and oversee
$2.5 billion in advertising revenue streams across national,
regional and local agencies and clients (>25K) covering
cross-screen, addressable, audience-based, linear TV and digital
video solutions. Prior leadership roles include the CEO of an
advanced TV ad network and a fulfilling career holding numerous
positions across Time Inc., Time Warner and AOL.