#391 The BARE Essentials of Digital Marketing with Rich Brooks

'dhx3j9hv' In today’s episode of the Internet Marketing Podcast,
Andy is joined by Rich Brooks, President of Flyte New Media and
author of the book The Lead Machine: The Small Business Guide to
Digital Marketing.Rich breaks down his framework for digital
marketing: Build, Attract, Retain and Evaluate. These are the core
concepts that feature in his book. You’ll learn: •Why your website
isn’t for you•Rich’s proven techniques for improving website
conversions and keeping customers happy•Why SEO is a critical
marketing channel for SMEs•The key difference between social
platforms and social networking•How the changing landscape of
social media is opening huge opportunities digital ads•Rich’s
number 1 method for getting customers returning to your site
repeatedly•Why Google Analytics is like jogging sneakers•Why it’s
critical for you to be using Google’s URL Builder for your email
and social campaigns•The one thing you should do to improve your
digital marketing campaigns todayVisit...

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