#393: Why Bing is a must-consider for marketers - Simon Jacobson of Microsoft

In this episode of the Internet Marketing Podcast, Andy is joined
by Simon Jacobson, SMB Lead for the UK and Ireland at Microsoft
Search Advertising to discuss why Bing is a must-consider for
marketers.Simon is responsible for Microsoft's Bing Ads in the UK
across Small and Mid-sized businesses and has worked in the search
industry for about 12 years. He explains that despite his
experience, he continues to be excited and inspired about the
industry.Simon discusses how the dynamic is obviously changing,
with social, platforms, devices, context & mobile - but that
despite this, people always come back to search and it shows in its
spend growth. He says how, according to the IAB, search is expected
to overtake TV in terms of ad spend and so to traditional
advertisers that is almost the verification for search to kick
on.Simon goes on to explain how with the introduction of things
like voice search, Cortana, AI, bots & new platforms, that the
industry is on the cusp of change, leading to a very exciting...

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