#394 Small Data with Martin Lindstrom

In this week's episode of the Internet Marketing Podcast, Andy is
joined by Martin Lindstrom, Danish author, Branding Expert and Time
Magazine Influential 100 Honoree to discuss a topic that he
published a book about last year, Small Data. During the show
you'll learn:What Small Data is and why it matters. How we can look
for small data opportunities in our day to day lives. How you can
equip yourself to spot small data trends. Martin's personal
favourite "eurika" moment.Some behavioural consumer. changes
happening right now. The one thing you can do to improve initial
traction when creating a new brand or product

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