#395: The future of link building - Rickard Vikström

In today's episode of the Internet Marketing Podcast, Andy is
talking to Rickard Vikström, founder of both Polarbear Group and
Internet Vikings. Rickard is on the show to discuss the future of
Link Building. He begins by introducing himself and tells us about
what his businesses do., including providing services to SEO
professionals like SEO Hosting and Domain names.Rickard then talks
our listeners through his definition of link building. He explains
that he sees a link from another website, more like a vote for you
company or website. So if someone links to you, they refer to you
and at the same time recommend you to their audience. The next
topic Rickard discusses is how he sees link building involving the
next 2,3 years. His forecast is that we will see a better search
engine index, which will be beneficial for all intern users. He
explains that as Google is getting better in recognizing odd links,
we should be careful when it comes to building links. For example,
not linking to everyone who asks...

Hosted on Acast. See acast.com/privacy for more information.