#396: The state of online ad-blocking in 2017 with Chris Byrne

In today's episode, Andy is joined by Chris Byrne, freelance SEO
and PPC consultant to talk about the state of ad-blocking in 2017.
Chris starts off talking about origin of ad-blocking and what it
is. He then moves on to discuss why we are seeing a rise of
ad-blocking. He explains that the history of ad blocking started
with radio presets, remote controls or Tivo and that this has been
going on since the early 2000's in various forms. In general this
is a UX Problem, as ads often harm the user experience. As the
advertising industry calls them, they are " bad ads".Chris then
explains what the attitude of big companies like Google or Apple
are towards these ad blockers and how ad-blockers are now available
in then iOS store. He explains that people are realizing that
sometimes they've only got a certain amount of data per month and
that it is limited. Research said that up to 5% of a smartphone
plan is used by ads. So, people have started using ad blockers to
stretch their allowance a little bit...

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