#398 Why Do Content Marketing Campaigns Fail? Interview with Shelley Walsh

In today's episode of the Internet Marketing Podcast, Andy is
speaking to Shelley Walsh, founder of ShellShock Ltd, a Content
Marketing Agency located in Leeds, to talk about the state of
content marketing today and why content campaigns can fail. Shelley
starts by giving her view on the current state of content marketing
and explains that she see's the industry booming, with a continued
increase in output, but a serious lack of quality. She
explains how: 1. A report by Buzzsumo produced back in 2015
that highlighted that 50% of content gets 8 shares or less and 75%
gets zero links2. here is a misunderstanding about exactly what
Content Marketing is3. Many brands forge ahead churning out content
without consideration for objective, strategy or measurement4. Link
building and many link builders have simply become content
marketers as SEO tactics and strategies have changedNext, Shelley
discusses the reasons behind many content campaigns failing and
explains that often, content campaigns can fail...

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