#400: Creating a Go-To- Market Framework - James Loomstein

In today’s episode of the Internet Marketing Podcast, Andy is
joined by the Managing Partner of Rogue Marketing James Loomstein,
to talk about the principle of creating a Go-to-Market-Framework.
He starts off by introducing Rogue and gives us a brief insight
into what they are doing. Next they move on to discuss the
following questions: Why do Companies need to think about marketing
systems not tactics?Why it is important that you focus the
attention of the consumer? And how do you achieve this?The market
framework evolved by James.The go to market framework - the details
- as evolved by yourselfFinally James talks about his top tip and
key takeaway for our audience.If you'd like to connect with James
you can find him here: Twitter: @RogueThink and @Jloomstein.Rogue:
www.GoRogue.net

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