Where is Marketing Attribution Headed - Russell McAthy

This week’s episode of the Internet Marketing Podcast sees Andy
chatting to Russell McAthy, CEO of CUBED to discuss marketing
attribution and where it is headed.Marketing attribution can be a
complicated subject and on the show, Russell explains how important
it is to appropriate value to the right places within the marketing
funnel, to allow businesses to make much better decisions on where
they should be spending their money and their effort to get the
best return.During the podcast, You'll learn :Why attribution is
such a complex topic & why a lot of businesses have struggled
to get to grips with itWhat Russell sees as common pitfalls or
obstacles that prevent business from investing and understanding
attributionWhat Russell thinks needs to change in order for more
businesses to adopt attribution software and understand it
betterRussell's thoughts on Google's recently announced free
attribution software called Google AttributionWhere attribution is
headed over the next 2 yearsA good starting point for any marketer
who want's to get started with attribution and use it for
business growthPlus as is the case every week, we ask Russel for
his one top tip/key takeaway for our audience.

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