#402: Search Marketing curve balls - Interview with Geoffrey Colon

In today’s episode of the Internet Marketing Podcast, Andy is
joined by Geoffrey Colon, Marketing Communications Designer at
Microsoft Advertising Group to talk about search marketing curve
balls. He tells us more about his role in the search marketing
group and gives an insight into the Microsoft advertising
group.Next, they move on to discuss the following:What is going on
in AI and voice search right now that’s affecting marketers?The
brands Geoffrey thinks are capitalising on the trends in voice
search and are doing it wellHis suggestions for preparing for AI
and voice search: inhouse vs digital marketing agenciesHow he usse
AI and voice search right nowFinally Geoffrey gives us his top tip
and key takeaway for our audience.

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