#403 The Zen of Social Media: Interview with Shama Hyder

In today's episode of the Internet Marketing Podcast, Andy is
joined by award-winning CEO of The Zen Marketing Group, Shama
Hyder.Shama is a highly acclaimed international keynote speaker and
a regular media correspondent, often featured across all major
media channels, including MSNBC, Fox Business, Forbes, Inc. and The
Wall Street Journal. She's also the best-selling author of The Zen
of Social Media Marketing (4th Edition) and Momentum: How to Propel
Your Marketing and Transform Your Brand in the Digital Age.Shama
joins Andy on the podcast to talk about The Zen of Social Media
& on the show you'll learn:What drove Shama to writing her
book, The Zen of Social Media Marketing, plus the other books on
the topic that she'd recommend. How smaller, niche businesses can
incorporate apps such as Pinterest, Instagram & Snapchat into
their social media marketing, plus, examples of the businesses that
are already doing this well. The key steps in turning a follower or
a fan into a customer. Why it's important for marketers to add
personality to brand accounts, plus tips on how to do so and who is
currently doing this well. Some of the new emerging social media
platforms that you should be paying attention to, plus, as usual,
Shama provides her one top tip/key takeaway for our audience.

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