#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith

In today's episode of the Internet Marketing Podcast, Andy is
joined by Andrew Smith, Managing Director at Escherman PR to talk
about integrating PR into a wider digital approach.On the show Andy
and Andrew discuss: The relationship between PR and SEO throughout
the years and whether they'll ever merge into one another. Ranking
by proxy: the hidden SEO value of great online press
coverage: the idea of ranking through online press coverage
& how you can do it. How you can use Buzzsumo as an opportunity
finder. How you can measure the success of a PR campaign using
GA/Urchin. Finally, Andrew provides us with his one top tip/key
takeaway for the audience.

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