#407: E-commerce Optimisation: Interview with Johann van Tonder

In today's episode of the Internet Marketing Podcast, Andy is
joined by Johann Van Tonder, COO at AWA Digital and co-author of
the book ‘E-commerce Website Optimization’, recently published by
Kogan Page.On the show, Johann discusses:Some of the CRO
(Conversion Rate Optimisation) mistakes he's made and how you can
avoid them, including:The temptation in being emotionally invested
in the outcome of A/B testing. What sites with a low level of
traffic can do when it comes to A/B testing. Why A/B testing is
controversial. The best ways of listening to your users, including:
Usability testing & remote moderated usability testing. His
book Ecommerce Website Optimization and who should be reading it

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