#410 Your Audience & What it Means to You: Interview with Scott Dubois

In today's episode of the Internet Marketing Podcast, Andy is
joined by Scott Dubois, Co Founder of Pidalia, to discuss your
audience and what it means to you.On the show you'll discover:How
to use customer data when it comes to campaign planning & what
types of data you should look at. What the main types of data that
you should look at are. If data should be used to decide the timing
of a campaign. How you can use data during a campaign once it has
launched? If it is better to be reactive rather than proactive in
marketing?Plus, as usual, Scott provides his top tip/key takeaway.

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