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  4. #410 Your Audience & What it Means to You: Interview with Scott Dubois
#410 Your Audience & What it Means to You: Interview with Scott Dubois

#410 Your Audience & What it Means to You: Interview with Scott Dubois

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12:26
In today's episode of the Internet Marketing Podcast, Andy is
joined by Scott Dubois, Co Founder of Pidalia, to discuss your
audience and what it means to you.On the show you'll discover:How
to use customer data when it comes to campaign planning & what
types of data you should look at. What the main types of data that
you should look at are. If data should be used to decide the timing
of a campaign. How you can use data during a campaign once it has
launched? If it is better to be reactive rather than proactive in
marketing?Plus, as usual, Scott provides his top tip/key takeaway.

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