#412 Automation in Digital Marketing: Interview with David O'Riordan

In today's episode of the Internet Marketing Podcast, Andy is
joined by David O'Riordan, Biddable Director at iProspect to
discuss automation in digital marketing.David explains his
definition of the term "Biddable" and then goes on to
discuss:What's happening right now in the world of automation -
outside of Digital Marketing & how the book Rise of the
Robots helped spark David's interest in thisHow the biddable
industry is keeping up with these changes through technologyHow
automation has changed the way that we workWhether or not all of
our future marketing efforts are going to be automatedHow he sees
the future  - not just in digital but also in other areas such
as publishingPlus as usual, David provides his top tip/key
takeaway.

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