#417 Search & Content Strategy: Interview with Aaron Agius

In today's episode of the Internet Marketing Podcast, Andy is
joined by Aaron Agius, speaker, CEO and Co-Founder of
Louder.Online to discuss search & content
strategies. 


On the show you'll learn: 





Some of the common mistakes that are made when it comes to
content strategy

How businesses often have a lack of an actual strategy &
just jump straight into writing content 

The importance of calls to actions (CTA) and why they should
be different depending on where the user is on their journey -
how far down the funnel they are 

Why answering questions and solving problems is key to
content creation

Why creating content is pointless without distribution - e.g.
SEO, outreach, link building, advertising, Adwords, influencer
Outreach etc. 






Plus, as usual Aaron provides his top tip/key takeaway. 


If you'd like to connect with Aaron you can find him on Twitter
here. 





Hosted on Acast. See acast.com/privacy for more information.