#421 Marketing to an Ageing Population: Interview with Dick Stroud

In today's episode of the Internet Marketing Podcast, Andy is
joined by Dick Stroud, Author and MD of 20plus30
Consulting to discuss marketing to an ageing population.


On the show you'll learn: 





What Dick means by the term "Ageing Business"

How physiological ageing impacts the customer journey

The stats in terms of the ageing population and the impact of
that on business

How the Galileo's quote "Measure what is measurable and make
measurable what is not" relates to marketing






Plus, Dick provides his top tip/key takeaway for the
audience. 


If you'd like to connect with Dick, you can find him on Twitter
here, and you can also find his other site, Age Friendly
here. 


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