#422 Common Google Tag Manager Pitfalls That Can Have Catastrophic Results: Interview with Simo Ahava

In today's episode of the Internet Marketing Podcast, Andy is
joined by Simo Ahava, Senior Data Advocate at Reaktor,
Google Developer Expert for Google Tag Manager and Google
Analytics, and digital analytics blogger at simoahava.com.


Simo is on the show to talk about common Google Tag Manager
pitfalls that can have catastrophic results. 


On the show you'll learn: 





Why Google Tag Manager is such a popular/topical tool plus 4
common pitfalls: Pitfall #1: Using GTM as a fastlane to
changes on the website, ignoring IT / development processes

Pitfall #2: Deploying code you do not understand

Pitfall #3: GTM can make or break data quality

Pitfall #4: Treating data collection as an isolated silo in
the organisation






Plus as usual, Simo provides his top tip/key takeaway. 


If you'd like to connect with Simo, you can find him on Twitter
here and you can find Reaktor on Twitter here. 


Hosted on Acast. See acast.com/privacy for more information.