What is Account Based Marketing? Interview with Riaz Kanani

In today's episode of the Internet Marketing Podcast, Andy is
joined by Riaz Kanani, Founder of Radiate B2B to talk about
account based marketing, what it is and why you should adopt it.


On the show you'll learn: 





What account based marketing is and it's such a hot topic
today

How to adopt scalable account based marketing and take
advantage of inbound

How content marketing fits in with account based
marketing 

The technology involved with account based marketing 

The importance of a well-aligned sales and marketing
team  

When you should think about adopting account based marketing
into your strategies






Plus as usual, Riaz provides his top tip/key takeaway for the
audience. 


If you'd like to connect with Riaz, you can find him on Twitter
here or you can connect with RadiateB2B you can find them on
Twitter here and LinkedIn here. 


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