Everything you need to know about Google Penalties: Interview with Fili Wiese

In today's Internet Marketing Podcast, Andy is joined by Fili
Wiese, ex-Google engineer & SEO Expert at SearchBrothers to
talk about Google Penalties, HTTPS and Link Building in 2018.


On the show you'll learn: 





If you are penalised for life if you receive a Google Penalty

The difference between a penalty and an algorithm update (a
common misconception)

How Google recalculates how you are ranking

How long a Manual Google Penalty can last for 

How you can get multiple penalisations applied to your
website

When and why you should migrate to HTTPS

How you can improve the SEO signals to your site when moving
to HTTPS

If link building is still important in 2018

Why page rank isn't important and why you need to focus on
link building that drives conversions






Plus Fili provides his top tip/key takeaway for the
audience. 


if you'd like to connect with Fili you can find him on Twitter
here, and on LinkedIn here. You can also catch Fili at
BrightonSEO where he'll be talking about optimising for search
bots. 


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