Bringing Your Brand to Life with Words: Interview with Al Robertson

On today's Internet Marketing Podcast, Andy is joined by Al
Robertson, independent branding consultant, author and novelist
to talk about bringing your brand to life through understanding
your brands narrative, telling your story and creating a brand
personality. 


On the show you'll learn: 





How to tell your brands story

The difference between a company story and a brand story

Why you need a brand personality and how to work out what
that is

Why tone of voice is so important and how you can create
yours

Why you need a content marketing strategy & how to go
about starting

The importance of a good brief






Plus Al provides his top tip/key takeaway for the audience. 


If you'd like to connect with Al, you can find him on LinkedIn
here. You can also find his latest science fiction novel,
Crashing Heaven on Amazon here. 


 


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