Collecting Data in a GDPR world: Interview with Julien Coquet

On this week's Internet Marketing Podcast, Andy is joined by
Julien Coquet, Vice President of Hub'scan and Director
of Digital Analytics Services
at Business & Decision to talk about
collecting data in a GDPR world.  


On the show you'll learn: 





The types of data that you Actually need for
marketing purposes

The importance of using clean data 

Who in your business should care about data quality

Why only a few big companies are actually ready now GDPR has
arrived

Why you need to switch your marketing strategy in light of
GDPR

Why GDPR is a good thing for the digital industry 






Plus, as usual Julien provides his top tip/key takeaway for the
audience. 


If you'd like to connect with Julien, you can find him on Twitter
here and on LinkedIn here. You can also find Hubscan on Twitter
and Facebook and if you request a demo, be sure to mention that
you heard about them on this show! 


Hosted on Acast. See acast.com/privacy for more information.