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How To Keep Your Content User-Centric: Interview with Tess Underhill

How To Keep Your Content User-Centric: Interview with Tess Underhill

Internet Marketing: Insider Tips and Advice for Online Marketing vor 8 Jahren

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24:05

In this week's episode, Andy is joined by Tess Underhill, Digital
Marketing Executive here at SiteVisibility and lover of all
things UX!

Tess discusses with Andy the importance of creating user-centric
content and in this episode you'll learn:

How you can start learning about content design if you're a
newbie

Why it's important to distinguish between a user's need and
your business need when creating content

How you can be sure that the content you're creating is
resonating with the intended audience

The critical documents you need in your business in order to
remain user centric

You can connect with Tess on Twitter @tess_underhill and Tess has
also handily created an extensive set of additional tips and
examples that expand on her podcast that you can find here:
http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/

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